Sendo makes use of biotechnology; we extract the full potential of a plant's biological and metabolic capacities and make it accessible to everyone. Our method entirely respects these creatures and the ecosystem, in contrast to genetic engineering. Our non-destructive method of obtaining active substances from nature allows us to employ them in our products to give them an effectiveness level comparable to some of the top professional brands.

Our Biotechnological tomato extract, which is utilized in the majority of Sendo products, is derived from the skins of this exceptional fruit, which is high in lycopene. Because of its well-known antioxidant capabilities, this functional component operates uniformly on the skin and hair, helping to protect them from the strains of pollution.

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The tomato plant (Solanum lycopersicum) is endemic to Latin America, namely the states of Peru and Ecuador. The Maya transported it to Mexico, where it was widely utilized by the Aztecs. Around 1540, the tomato was introduced into Europe for ornamental purposes: showing exotic plants was a source of pride for the nobles, especially in France, where the vegetable was planted in the park of the palace of Versailles for the pride of King Sole, who loved to astonish his friends by showing that strange plant with the yellow flowers and the yellow-orange balls. Following that, the tomato gained notoriety as a medical plant: the peel, which is high in antioxidants,

Not only that, but we've added a biotechnological Phytocomplex to the Color Defense line, made from grapes, apples, lemons, and wheat bran, that makes your hair look brighter by protecting its color and helping to seal the cuticles.

The Rosa Canina biotechnological Phyto complex, which is found in all All-Care products, is obtained through a sustainable method that ensures high levels of quality and safety.

The Styling liquid crystals, on the other hand, comprise biotechnology avocado oil, which may deeply moisturize the hair.


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Did you know there are over 400 different types of avocados? And they are all unique in terms of shape, color, and flavor. Avocado was cultivated by native populations of Central and South America long before Christopher Columbus arrived, and it was nicknamed the 'alligator pear' due to its shape and the rough green rind of some varieties. We can find historical writings on the properties of avocados for medical and culinary purposes dating back to the 16th century. Among the many benefits was the ability of the core to cure skin and scalp wounds and infections. Avocado is one of the most nutritious fruits, and its pulp is a valuable beauty ally in addition to its numerous health benefits.

The biotechnological melissa Phyto complex, chosen for its excellent antioxidant and calming characteristics, is used throughout the Skincare range. This chemical can protect the skin from the damaging effects of free radicals, hence preventing premature aging of skin tissues. Recent research has also demonstrated that when present in high concentrations, this phytocomplex can protect the skin from blue light damage.

The Melting line's shampoo, conditioner, and body cleanser feature a biotechnological forsythia Phytocomplex, which is rich in rebalancing and mending capabilities, returning skin and hair to their natural moisture.



Our skin is a well-balanced and diverse ecosystem populated by beneficial microorganisms that protect us from external dangers. The more we protect it, the less likely we are to suffer from allergic responses and sensitive skin.

Imbalances caused by lifestyle and worry or stress might change the skin's natural defenses, which are also made up of these microorganisms.

Prebiotic functional ingredients are included in products from the Gentle Use, Soothing, and Specific Treatment categories, which assist in naturally repairing the balance of the skin's microbiota.

Prebiotic vine extract is abundant in nutrients such mineral salts, amino acids, natural saccharides, polyphenols, and organic acids that safeguard the microbiota of the different layers of  the skin.

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The vine is one of the most ancient plants, which spread in the Mediterranean even before the appearance of man on Earth. For centuries, the therapeutic benefits of grapes and other by-products have been used for medical purposes. Grape leaves, a waste product of the plant, are also a rich source of polyphenols. Polyphenols have biological activities such as antioxidant, anti-inflammatory, anti-tumor, antimicrobial, cardioprotective, and anti-aging effects.

The prebiotic Phyto complex, which is made up of ginger, incense, and grapes, is a useful component found in the Soothing, Densifying, Scalp Relief, and Scalp Restore lines. It can help to repair injured scalps, adjust the microbiota, and minimize redness caused by treatments or stressful living situations, all while maintaining normal skin physiological parameters.

Polyfructose produced from chicory root is a prebiotic found in the All Care line that protects, strengthens, and balances the skin, making it more resistant, attractive, and healthy. It is ideal for extremely fragile and sensitive skin that is frequently attacked by dangerous germs, restoring balance and increasing natural defenses.

All Skincare products contain a prebiotic taken from the yacon root, which is high in polysaccharides and antioxidants like ferulic acid. This ingredient's aim is to safeguard the microbial equilibrium. How? Prebiotics are an important source of nutrition for the beneficial bacteria and germs that dwell on our skin. We guarantee that this fragile ecology is maintained in control by feeding them, safeguarding us from foreign agents.

All Melting products include rapeseed phytosterols, a prebiotic active with conditioning and disciplining properties for the hair. Because of its protective function on the skin microbiota, it is a good soother for irritated skin.